sociology

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Date Read: 6.27.10
Book From: Personal Collection
Reviewer: Kakaner

Malcolm Gladwell is a seasoned journalist and a staff writer for the The New Yorker, as evidenced by his tight, logical, and compelling writing. The Tipping Point explores the socioeconomic phenomenon of its namesake, “The Tipping Point,” or the point at which some product, behavior, or idea suddenly becomes a sweeping epidemic in a population. As demonstration, Gladwell explores a variety of fascinating and relatable social processes–   the teenage smoking epidemic, the sudden wildfire popularity of certain products, and the sudden decline in New York City crime– homing in on product, concept, and process development, marketing, and testing. He boils down the process for these phenomena to three common factors, linking together epidemics which we would have otherwise found unrelated.

Not being trained in any field of socioeconomics, I cannot offer insight or criticism into the technical elements of the book. All I can say is that this book provided an incredibly rigorous learning experience for me. Gladwell assumes a reasonably intelligent audience, and lays out his arguments and evidence concisely with appropriate depth. Gladwell lays out the “Law of 150”, a concept that proclaims that 150 is the maximum number of people that work and network together thoroughly and efficiently, and not only uses anecdotes and interviews to support his findings, but even digs a little deeper into anthropological studies on villages that support this law. It was refreshing to see an author work harder than usual to find his evidence and argue so fervently for a claim. And this is not the only case– he uses genetics and psychology to support his case study of teenage smoking, and specific, irrefutable examples of how predicting trends helped the Airwalk campaign.

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